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Corporate Cannabis Pt 2: The Monsanto Threat & Hi-Level Advising | Tony Verzura

Released
July 10, 2014
Runtime
2:03:48
Views
1,348 views on YouTube as of October 30, 2026
Watch on YouTube Open in The Crates

Liner notes

Adam and Mitch get in depth with Tony Verzura of United Cannabis (http://unitedcannabis.us) live in studio. They peel back the layers on United Cannabis' decision to bring on ex-Monsanto executive John C Hunter III as an adviser, and reveal a new secret about Hunter in the final segment. They discuss United Cannabis' relationship with River Rock, Rare Dankness, and industry lobbying groups, and more. Approximate Episode Schedule: Time Segment Content 0:00:00 Intro chit chat, show rundown, contest 0:06:00 News Rundown 0:10:00 Tony Speaks Tony's Background, River Rock, United Cannabis, John C Hunter III 0:46:00 Musical Interlude by Smoker's Cough Records (http://smokerscough.bandcamp.com/) 0:51:00 The Future of the Cannabis Industry Pharmaceutical cannabis, competitive landscape, intellectual property 1:28:00 Asking Questions UCann as a Business, UCann as a publicly traded company 1:55:00 Wrap up Broadcast in July 2014, this episode investigates the entry of enterprise-level corporate entities into the cannabis space. Adam Dunn and Mitch Shenassa are joined by Tony Verzura of United Cannabis to discuss the ethical and logistical challenges of transitioning from a legacy 'counter-culture' to a regulated global industry. In this strategic archive: The Corporate Incursion: A deep dive into the 'Monsanto' leadership shift within the space and the importance of protecting organic, non-GMO genetics. Industry Scaling: Tony Verzura discusses the 'United Cannabis' model and the role of high-level advisors (like John Hunter III) in professionalizing the market. The 5,000-Listener Milestone: Adam breaks down the show's massive growth metrics, proving the demand for high-authority industry data. The Hood Lab Final Days: A bittersweet update on the demolition of the original Hood Lab to make way for Denver’s urban redevelopment. This session captures the exact moment the industry 'grew up' and began the fight for its own genetic and cultural sovereignty. #DunnDeal #CorporateCannabis #TonyVerzura #UnitedCannabis #HoodLabLegacy #IndustryIntel Presented by: Way To Grow (http://www.waytogrow.net/) Incredibles (http://incrediblescolorado.com/) Build-A-Soil (http://www.buildasoil.com/) Boulder Wellness (http://www.boulderwc.com/)

Chapters

  1. [00:00] Intro chit chat, show rundown, contest
  2. [06:00] News Rundown
  3. [10:00] Tony Speaks Tony's Background, River Rock, United Cannabis, John C Hunter III
  4. [46:00] Musical Interlude by Smoker's Cough Records (http://smokerscough.bandcamp.com/)
  5. [51:00] The Future of the Cannabis Industry Pharmaceutical cannabis, competitive landscape, intellectual property
  6. [1:28:00] Asking Questions UCann as a Business, UCann as a publicly traded company
  7. [1:55:00] Wrap up