ADS-0435 · Science

Terpenes v Potency: Max Montrose, Jon Cappeta (High Times) & Jeremy Norrie

Released
November 11, 2022
Runtime
3:08:12
Views
1,217 views on YouTube as of October 30, 2026
Watch on YouTube Open in The Crates

Liner notes

Adam and the crew go deep into the science of the "high" in this jam-packed episode. We're joined by Max Montrose of the Trichome Institute to dismantle the myth that THC percentage equals potency and discuss his "Strain Name Dilemma" research. Jon Cappeta (VP of Content at High Times) joins the panel to talk about the evolution of the market and the "college bro" phase of the industry. Plus, Jeremy Norrie calls in to discuss his new book "Jack Moves," his work with the American Autoflower Cup, and the future of ruderalis genetics. Links Mentioned: Trichome Institute: https://trichomeinstitute.com/ High Times: https://hightimes.com/ Jeremy Norrie (Jack Moves): [Search on Amazon] American Autoflower Cup: https://americanautoflowercup.com/ Ozo Coffee: https://ozocoffee.com/ Chapters 00:00:00 - Intro: Adam's High-Speed Chase & Starting Without Him 00:01:21 - Guest Intro: Max Montrose (Trichome Institute) & Jon Cappeta (High Times) 00:05:00 - Max’s Wild Morning: Rattlesnakes, Deer Hearts & Lab Samples 00:09:18 - Colorado Car Chases: Only in an Outback 00:15:30 - The MJBizCon After-Party Scene: Vegas Strategy 00:17:35 - Social Media Censorship: Blacklisted from YouTube & Reddit 00:22:30 - The Reddit Algorithm: How it Really Works 00:25:30 - AI Flagging: Why "Educational" Content Gets Banned 00:32:00 - The Twitter Blue Controversy: Fake Brands & Tanking Stocks 00:44:00 - The "Train Wreck" Video: 710 Labs & Influencer Chaos 00:55:50 - The Main Event: Terpenes vs. THC Potency 00:58:30 - Why Distillate Pens aren't the "Perfect High" 01:01:00 - The Taxonomy Scandal: Indica vs. Sativa subspecies 01:04:10 - The Wolf vs. French Bulldog Dog Analogy 01:09:00 - Why the Industry isn't set up for Connoisseurs 01:13:00 - The 2012 Blue Dream Experiment: 9 Shops, 9 Different Strains 01:16:15 - The "College Bro" Phase of the Industry 01:18:30 - The 14% THC Flower that won the Dope Cup 01:25:00 - Defining "Total Potency" vs. Total THC 01:31:00 - The Science of Thiols and Skunk Smells 01:33:40 - The Wine Model: Applying Sommeliers to Cannabis 01:39:50 - Legacy Memories: Why we Miss Strawberry Cough & Blueberry 01:47:00 - Middle School Girl Syndrome in Plant Genetics 01:52:00 - Selecting for "Washing" vs. Selecting for "Grease" 01:58:00 - Sleepy vs. Stimulating: Prescription claims and the FDA 02:04:15 - Project Reveal: Jurassic Pot (Cannabis/Hops Crosses) 02:08:20 - The Freak Show Genetics: Hiding Ganja in Plain Sight 02:10:45 - Guest: Jeremy Norrie (American Autoflower Cup) 02:12:30 - Autoflowers vs. Photo Period: The Legitimacy Debate 02:16:00 - Entry-Level Growing: Why the new consumer wants Autos 02:26:30 - Jeremy’s New Book: "Jack Moves" & Secret Cup Memoirs 02:35:45 - The DUNN Deal Shout Outs: Build-A-Soil, Green Farms & More 02:45:00 - DJ Jazzy Mark & The Vegas Party Details #Cultivation, #Genetics, #PlantScience #AdamDunnShow #ToProtectGeneticsAndServeMankind This program is for entertainment and informational purposes only. We are not medical professionals or legal advisors. The views expressed are those of the guests and do not constitute medical advice or a recommendation to violate any local, state, or federal laws. #sagemastaselect #seedsherenow #iluminarlighting #seedsherenow #Culturedbiologix #bio365 #joncappetta #maxmontrose #trichomeinstitute #apothecaryextracts #jeremynorrie #secretcup #jackmoves #davesstillhere #treatconsulting #flickinbeans #warpt4life

Chapters

  1. [00:00] Intro: Adam's High-Speed Chase & Starting Without Him
  2. [01:21] Guest Intro: Max Montrose (Trichome Institute) & Jon Cappeta (High Times)
  3. [05:00] Max’s Wild Morning: Rattlesnakes, Deer Hearts & Lab Samples
  4. [09:18] Colorado Car Chases: Only in an Outback
  5. [15:30] The MJBizCon After-Party Scene: Vegas Strategy
  6. [17:35] Social Media Censorship: Blacklisted from YouTube & Reddit
  7. [22:30] The Reddit Algorithm: How it Really Works
  8. [25:30] AI Flagging: Why "Educational" Content Gets Banned
  9. [32:00] The Twitter Blue Controversy: Fake Brands & Tanking Stocks
  10. [44:00] The "Train Wreck" Video: 710 Labs & Influencer Chaos
  11. [55:50] The Main Event: Terpenes vs. THC Potency
  12. [58:30] Why Distillate Pens aren't the "Perfect High"
  13. [1:01:00] The Taxonomy Scandal: Indica vs. Sativa subspecies
  14. [1:04:10] The Wolf vs. French Bulldog Dog Analogy
  15. [1:09:00] Why the Industry isn't set up for Connoisseurs
  16. [1:13:00] The 2012 Blue Dream Experiment: 9 Shops, 9 Different Strains
  17. [1:16:15] The "College Bro" Phase of the Industry
  18. [1:18:30] The 14% THC Flower that won the Dope Cup
  19. [1:25:00] Defining "Total Potency" vs. Total THC
  20. [1:31:00] The Science of Thiols and Skunk Smells
  21. [1:33:40] The Wine Model: Applying Sommeliers to Cannabis
  22. [1:39:50] Legacy Memories: Why we Miss Strawberry Cough & Blueberry
  23. [1:47:00] Middle School Girl Syndrome in Plant Genetics
  24. [1:52:00] Selecting for "Washing" vs. Selecting for "Grease"
  25. [1:58:00] Sleepy vs. Stimulating: Prescription claims and the FDA
  26. [2:04:15] Project Reveal: Jurassic Pot (Cannabis/Hops Crosses)
  27. [2:08:20] The Freak Show Genetics: Hiding Ganja in Plain Sight
  28. [2:10:45] Guest: Jeremy Norrie (American Autoflower Cup)
  29. [2:12:30] Autoflowers vs. Photo Period: The Legitimacy Debate
  30. [2:16:00] Entry-Level Growing: Why the new consumer wants Autos
  31. [2:26:30] Jeremy’s New Book: "Jack Moves" & Secret Cup Memoirs
  32. [2:35:45] The DUNN Deal Shout Outs: Build-A-Soil, Green Farms & More
  33. [2:45:00] DJ Jazzy Mark & The Vegas Party Details